November 8, 2004 The rise of specialist
automobiles
for niche markets continues with a showing of the
Scion xB
DJ vehicle at the SEMA conference in Las Vegas recently.
The Scion xB
DJ is a concept car
packed to the brim with audio/video and navigation equipment from
Pioneer Electronics and aimed at the hip and booming dance music crowd.

It's quite amazing the amount of gear that is
crammed into the
Scion xB DJ vehicle, which has a squat and compact frame and room
for two people in the front seats. Mounted on the doors are Pioneer's
REV series component speakers.

The rear doors motorize open to reveal
four sets of the TS-C160R REV speakers installed in specially shaped
enclosures. A total of four Pioneer TS-W12PRS 12-inch subwoofers
provide heart-pounding bass. REV style grills match the REV
speakers on the doors.

The entire rear of the
xB fully
motorizes out to reveal Pioneer DJ products. When the rear fully
retracts, two CDJ-1000s and a DJM-600 mixer in a "coffin" motorizes up,
ready to play music for the crowd. Two AVD-W8000 8-inch monitors reside
next to the CDJ-1000s and monitor in the rear window
provide video entertainment.

A companion model, the 2005
Scion tC,
was also displayed at SEME. It is equipped with navigation and a
complete audio video system custom installed within a black and red
themed interior, and is virtually the same model but without the
pre-installed Djing equipment.

Scion is a brand of the Toyota
stable aimed at a younger and more select American target
audience. Toyota have also announced a DJ ready concept van, the HIACE
Sound Satellite, suggesting car manufacturers are eager to tap into the
booming global demographic of DJs and electronic music enthusiasts who
need vehicle room to carry speakers, decks and heavy equipment.